When you are asking for something, like a refund for a product or service you are not satisfied with, for compensation for a cancelled event you paid for, you will most ineveitably get a NO; that’s the first NO. That initial NO will probably turn away 75% of the people, I estimate, based on my own experience over the years, which is why it is used. In some cases, the offering vendor is solely responsible for. Yet they expect you to just take the loss and walk away, leaving them completely clear and free from their obligations. If you were to come back again, with a slightly different angle, state your reasons and again ask for a refund, you may again get a another NO. That second NO probably turns away another 10 to 15 % of the people. And again, that is why that second NO is delivered. That leaves 10% of the people remaining that may have a chance of getting what they want; what they are asking for.
So remember, never take that first NO, or even second NO by walking away. Stay calm, rational and keep each response and justification in line with what should be expected.
